Laurie Varcoe Insurance and Financial Services Inc.

Contact Info

Laurie Varcoe
Laurie Varcoe Insurance and Financial Services
4961 Hwy 7 East, Suite 200
Markham, ON L3R 1N1

  • Tel: 905-201-1343
  • Email:
  • Website

About Us

Laurie Varcoe is a retired 31 year State Farm Agent. Her first agency in 1985 was in Midland Ontario. In 1988 Laurie was appointed as an Agency Manager to assist existing Agents in central Ontario. In 1995, she returned back to personal production in Markham Ontario. When State Farm decided to leave the Canadian market place Laurie decided to take her team and become an independent Insurance broker.

As an independent Insurance and Financial Service Broker Laurie and her team can now offer a wide range of product solutions with better rates. Auto, Property, Life and Commercial Insurance is complicated and can be expensive. Let us coach you. We have awesome auto rates for preferred drivers and new drivers and all drivers in between. If you combine your home and auto, large discounts will apply.

Laurie has an advanced education in wealth solutions. There are 5 areas where Canadians are losing their money unknowingly and unnecessarily. Stop losing your money. Everything you know you think is true. But, what if it isn’t, when would you like to know? The education is free, the decisions are yours.

Disclosure Statement

Laurie Varcoe Insurance and Financial Services Inc.
and the PROLINK Insurance Group

Disclosure Statement – Your Privacy is Protected

Canada’s national privacy legislation, the Personal Information Protection and Electronic Documents Act, applies to all insurance brokerages collecting, using or disclosing personal information.

Laurie Varcoe Insurance and Financial Services Inc. is a part of the PROLINK GROUP and we pledge to protect your privacy and safeguard your personal information.

You have access to our detailed privacy policy on our web site:

The Combined Estimated Results of PROLINK and its Subsidiaries and/or Affiliates for Fiscal (Calendar) 2017 were:

Property and Casualty Insurance

Written Insurance Premiums

Financial Services

Segregated Fund Assets
Individual Life, Disability, Critical Illness
Employee Group Benefits Programs

Corporate Administration

Number of Locations Including Branches in Canada
Number of Brokers and Professional Staff
Represented Insurance Companies

The following Corporations are Subsidiaries and/or Affiliates of PROLINK:

  • PROLINK Insurance Inc.
  • PROLINK Financial Group Inc.
  • PROLINK Broker Network Inc. (Including 60 Brokerage Partners)
  • PROLINK Insurance Group Inc.
  • PROLINK Finance Company Ltd.
  • Laurie Varcoe Insurance and Financial Services Inc.


Laurie Varcoe Insurance and Financial Services Inc. is an independent insurance broker in which PROLINK BROKER NETWORK owns a minority interest.

Insurance is a contract of UTMOST GOOD FAITH between all parties of the contract:

Visit for more information.

Sources of Financing:

Laurie Varcoe Insurance and Financial Services Inc. recognizes the value of capital growth and business expansion in a very competitive industry. To finance new initiatives and start new programs, our company and its shareholders may seek financing from Canadian Banks, Trust and/or Insurance Companies to support these operations. The financial requirements of repayment of such loans do not require, and will not influence the placement of business with any insurer or Financial Institution.

Broker Compensation by Insurance Companies:

Insurers are most selective when choosing an insurance broker with whom they establish a brokerage contract. They seek relationships with professional brokers capable of understanding the complexity of risk management, policy wordings and limitations. Both insurers and clients place the responsibility on brokers to arrange appropriate protection.

Accordingly, insurers compensate brokers for:

  1. Attracting the class of risk that the insurer is interested in writing.
  2. Providing complete details as determined by the insurer.
  3. Prescribing the type of protection to meet the needs of the client and the interest of the insurer.
  4. Addressing all service issues and maintaining communications.
  5. Remitting the required premium after deducting a fixed tariff, commission, or fee, as prescribed by the contract from the insurer.

The compensation for providing these services is as follows:

  1. Personal automobile insurance contract compensation ranges from 5% to 15% of premium, or a flat fee of $250 regardless of the amount of the premium.
  2. Liability and property insurance contract compensation ranges from 7% to 25%. Occasionally a flat fee is charged as identified in an invoice.
  3. (OPTIONAL) Risk Management and Consulting Services: $150 to $250 per hour.

Contingent profit commissions are additional compensatory income available to the broker if the portfolio of business written with any individual insurer is profitable to the insurer. This is a standard tool used by some insurers to help encourage brokers to select above average clients.

We may receive approximately 1% to 2% of the premium as a contingent profit commission from the following insurers. Our insurers* occasionally offer small gifts to insurance brokers in appreciation of the relationship. These gratuities in no way influence the volume of business we place with an insurer.

  • AVIVA Canada
  • Berkley
  • Chubb
  • Chieftain
  • Echelon
  • Economical Mutual
  • Encon
  • Northbridge
  • Royal and Sun Alliance
  • Sovereign
  • Travelers
  • Trisura
  • ZURICH Canada
  • Perth

*Our affiliation with PROLINK Insurance Inc. and the PROLINK Broker Network offers access to these insurers.

Unequivocally, the needs of our clients govern our risk placement decisions.

Reallocation of Commissions to Group Sponsors for Promotion and Administration Costs:

Program Business (a.k.a. Group Business) is often written with unique coverage and at rates that are typically 20% less than standard rates. Notwithstanding, we have some group program arrangements whereby we reallocate a portion of our commissions to a group sponsor in lieu of promotion and administration costs which the sponsor may incur on our behalf. Such allocations can range between 1% and 2% of the premium.

If you have questions regarding this or any other matter that pertains to our business:
Please contact our Privacy Officer, Laurie Varcoe at 905-201-1343 or email at