As Chairman and CEO of PROLINK and the PROLINK Broker Network, Joe is responsible for the strategic direction of the two entities and for overseeing the implementation of the associated long and short-term plans. He acts as the direct liaison between these entities and the shareholders and Board of Directors. In Joe’s almost 40 years in the industry, he has developed a network of enduring personal and business connections with clients, insurance executives and partners. His unique perspectives and experience add immeasurable benefit to the executive team at PROLINK. As founder, Joe has been resolute in his belief that value comes with caring, integrity, honesty, engaging in the lives and businesses of clients and acting as an advocate and advisor. This belief continues to influence the strategic direction of the firm today.

Prior to PROLINK, starting in 1978, Joe “articled” with the Travelers and completed his technical and strategic leadership education leading to the designation of Fellow Chartered Insurance Professional issued by the Insurance Institute of Canada. After four years of building his practice, he and two colleagues founded Leue McCabe Stevenson Ltd. in 1982, the forerunner to LMS PROLINK Ltd., the PROLINK Insurance Group Inc., le Groupe d’assurance PROLINK Inc. and the PROLINK Broker Network. Today all these firms share the trade name PROLINK – Canada’s Insurance Connection.

As President of the PROLINK Broker Network, Brian is responsible for the strategic growth and financial performance of one of the largest private networks of independent insurance brokers in Canada. He plays an active role in identifying and recruiting entrepreneurial brokers and agents whose principles align with the visions and strategy of PROLINK and who seek independence within a supportive environment. Brian oversees the onboarding of new brokers as well as the support, information technology, training and regulatory services that we provide. Ultimately he is responsible for the satisfaction of all our network partners.

Prior to PROLINK, Brian held a variety of positions within agency management and operations at State Farm Insurance.